Zombie-Gone Package Design Assignment (Complete Process)
I come offering a product catered towards the gamer, nerdy and hipster market. I offer zombie-gone body the perfect alternative to the many assaults one would receive during a zombie invasion. It works like all other body sprays like Axe, Tag, Old Spice and Playboy however this spray fends off zombies while attracting the opposite sex. First I needed to research the target market that this product may interest. After research was accumulated I needed to brainstorm some ideas.
When people think of zombies they think of many things such as: Living Dead, Horror Films, Video Games, Radiation, Disease, Graves, Brains, Flesh, Shotguns, Chainsaws, First Aid, Blood and Death. So I started getting ideas revolving around First Aid, Decomposing, Radiation and body parts. I even tried sketching a footer graphic for the can with roaming zombies and gravestones. However this may seem like a cliche, almost halloweeny sort of idea. The fans take their zombies seriously and don’t wan’t their favourite interests to be a mockery. However I then started drawing cans to get some surface graphic ideas laid out.
I then took some photographs of a couple of classmates who gladly modeled for a couple of shots however I ended up being the zombie. Photo of myself is credited to Jonathan Dumrique and the models Kate Venpin and Peter Wiley were great sports about the whole thing. I told them it would only be in silhouette form so it did’nt really matter if they were laughing or not taking it seriously with their facial expressions. The beauty of illustrator and photoshop is that these things can be fixed. Once the photo of Peter and Kate was imported into illustrator I then drew a vector shotgun for the hero to hold. I then needed the actual metal can for the package to be designed for. I needed to spraypaint an old body spray can which was a whole new experience for me. I have never used spraypaint before and have learned so much with this assignment. I needed to coat the can in a metallic silver spraypaint.
The group seemed to enjoy this product and openly said that they would buy this product if it actually existed. Other designers designed pretty cool packages for things like “Suglasses for Jedi”, “Mussels for Hamsters” and “a clothing line for an angry mob”. I can say proudly that along with theirs mine proves to be one of the most interesting an original of the batch. However as a huge Star Wars fan I can admit that I won’t beat sunglasses for jedi.