Fair Vote Canada Button Design

At my internship at PeoplePowerPress I was asked to design the buttons for Fair Vote Canada. Fair Vote is all about Fair Vote Canada is a  national citizens  campaign which specializes in promoting fair voting systems for use in elections (check out there website here).

As instructed by the client I needed to incorporate the words “Your Vote SHOULD Count” on the face of the button design. I was asked to place clean and bold black type onto the face of the white button. However the word SHOULD was required to be a more prominent aspect in the design. I started off with three designs.